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Influencer Marketing Basics- Guide to ROI

Influencer Marketing Basics- Guide to ROI

SKU: impdfl2

Have an idea for a campaign, the perfect individual, but need to know how to what and how to analyze metrics to calculate ROI? This is the guide for you!

In it you will find:

  • What is Media Value
  • EMV, SMV, & IMV
  • Ranking Metrics
  • Instagram Specific Values
  • Calculating Media Value
  • Influencer Campaign Case Study
  • Variables of Note
  •  and a helpful Conclusion


Whether you're an individual wanting to make the transition to influencer marketing, a social media manager wanting to learn more, or a budding influencer, this presentation walks you through media value, metrics, and how to calculate, all with a helpful case study as an illustrative example.

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