Influencer Marketing Basics- Guide to ROI
Have an idea for a campaign, the perfect individual, but need to know how to what and how to analyze metrics to calculate ROI? This is the guide for you!
In it you will find:
- What is Media Value
- EMV, SMV, & IMV
- Ranking Metrics
- Instagram Specific Values
- Calculating Media Value
- Influencer Campaign Case Study
- Variables of Note
- and a helpful Conclusion
Whether you're an individual wanting to make the transition to influencer marketing, a social media manager wanting to learn more, or a budding influencer, this presentation walks you through media value, metrics, and how to calculate, all with a helpful case study as an illustrative example.